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Amazon Says Prime Day Sales Beat Last Year’s Black Friday

Photo Courtesy of Amazon

Photo Courtesy of Amazon

Amazon.com said customers around the world ordered 34.4 million items during its highly publicized Prime Day sale, breaking the previous record set by last year’s Black Friday sale.

Amazon’s shares reached a record high of $473.21 on Thursday, a day after the online retailer held the one-day sale.

The company also said a record number of new members tried its $99-per-year Prime service on the day of the sale.

Limited-period deals were offered throughout the day on a host of items ranging from microfiber towels to televisions.

Amazon sellers who used the company’s fulfillment services reported a 300% rise in unit sales, with one vendor saying he made over $16,000 per hour.

In Japan, Green smoothie mixes were among the highest-selling items, while Canadians used the day to stock up on Huggies diapers, and the Monopoly board game was France’s favorite product, the company said.